When was the last time you threw a book away? People donate or give away them away. Additionally, due to the nature of this book, people will keep it because it is personal. This is a great reason to order your books custom and use for marketing purposes. Great gifts, giveaways, raffles, etc. Use it as a business card that will touch someones heart and never get thrown away. What other product can you say does that?? Please contact me for details.